Project Overview
Denzong Films is a creative film production company offering premium photography and videography services for businesses and individuals.
The company approached Mathew Digital without an established digital footprint and needed a stronger way to showcase its portfolio, improve online visibility and generate enquiries for its services.
The engagement combined custom WordPress website development, Local SEO, industry-focused search optimisation, Google Ads and Meta Ads to create a connected digital acquisition foundation.
Objective
The objective was to establish a professional online presence and make Denzong Films easier to discover for relevant photography, videography and film production searches.
The key goals were to:
- Build a portfolio-focused website designed to encourage enquiries.
- Improve local visibility for film production and videography searches.
- Reach prospective clients, including agencies, brands and content creators.
- Generate enquiries through Google Ads and Meta Ads.
- Increase website traffic while improving advertising efficiency.
Denzong Films needed to establish visibility and generate business enquiries without an existing digital foundation.
No Established Digital Presence
The company needed a professional website that could showcase its work and communicate its services to prospective clients.
Competitive Service-Related Searches
Services such as corporate films, advertising films and product videography required visibility in competitive search results.
Reaching the Right Audiences
The company needed to connect with businesses, agencies and content creators looking for professional production services.
Generating Consistent Enquiries
The acquisition strategy needed to combine organic discoverability with paid campaigns capable of bringing relevant visitors to the website and encouraging enquiries.
Website Development
We built a custom WordPress website designed to showcase Denzong Films’ portfolio and encourage prospective clients to enquire.
The website provided a central destination for visitors to explore the company’s services and assess its creative capabilities.
Local & Industry SEO
We implemented a two-part SEO strategy to strengthen visibility across local and service-related searches.
Local SEO
Focused on improving discoverability for relevant film production and videography searches in Bengaluru, supported by Google Business Profile optimisation.
Industry-Focused SEO
Targeted service-related search terms, including corporate films, advertising films and product videography.
SEMrush and Ubersuggest supported keyword research and SEO optimisation activities.
Google Ads & Meta Ads
We launched paid acquisition campaigns to complement the website and organic search strategy.
Google Ads used Search and Display campaigns to reach prospective clients searching for production services and build relevant visibility.
Meta Ads targeted agencies, brands and content creators through lead-generation campaigns designed to encourage enquiries.
Audience targeting and campaign performance were monitored to identify opportunities to improve acquisition efficiency.
The engagement reported improvements across organic search visibility, local discoverability, website traffic and paid lead generation.
Organic Search Visibility
The website achieved reported top-three Google rankings in Bengaluru for selected service-related keywords:
- Corporate film makers in Bangalore.
- Product videography Bangalore.
- Ad film production house Bangalore.
Local SEO Performance
The Google Business Profile achieved reported Map Pack visibility for targeted queries, supported by profile optimisation and a review acquisition strategy.
Website Traffic & Paid Campaigns
- 300%+ increase in daily website visits, as reported in the original case study.
- Consistent lead generation through Google Ads and Meta Ads.
- Lower cost per lead through hyper-local audience targeting.
The available source does not specify the exact reporting periods, baseline traffic or final lead and cost-per-lead figures.
The engagement helped Denzong Films move from having no established digital footprint to a more structured online presence combining portfolio visibility, organic search and paid acquisition.
The combined strategy supported three key areas:
- Stronger discoverability: Search optimisation and Google Business Profile work improved visibility for selected local and industry-specific queries.
- A professional digital portfolio: The WordPress website created a destination where prospective clients could explore the company’s services and creative work.
- Multiple enquiry pathways: Google Ads and Meta Ads complemented organic search, helping connect the business with prospective clients through different channels.
The reported results included top-three Google rankings for selected keywords, Map Pack visibility and an increase in daily website visits of more than 300%.
Together, these activities established a more connected digital marketing foundation for attracting potential photography and film production clients.
Build the Digital Foundation First
A professional portfolio website gives prospective clients a clear view of a company’s services and creative capabilities.
Align SEO with Search Intent
Targeting relevant service-related searches helps connect the business with people actively looking for the services it provides.
Local Visibility Requires Consistent Optimisation
Google Business Profile optimisation and ongoing review management can support local discoverability and strengthen trust signals.
Combine Organic and Paid Acquisition
SEO helps support organic discovery, while Google Ads and Meta Ads create additional pathways for attracting prospective clients.
Measure Beyond Website Traffic
Traffic growth is useful, but lead volume, lead quality and acquisition cost provide a fuller understanding of marketing performance.
