Project Overview
VG Reddy Realty is a Bengaluru-based real estate developer with multiple residential projects.
Growthians Marketing managed Meta Ads campaigns across ongoing and upcoming projects, focusing on project visibility, audience targeting and lead generation.
The strategy combined project-specific creatives, segmented audiences and conversion-focused campaigns to generate enquiries while monitoring acquisition costs across multiple residential developments.
Objective
The objective was to increase awareness, generate relevant property enquiries and maintain efficient acquisition costs across the developer’s project portfolio.
The key goals were to:
- Generate leads for multiple residential projects.
- Reach relevant audiences, including investors, prospective homebuyers and families.
- Highlight each project’s unique selling points through tailored ad creatives.
- Drive website engagement and customer conversations.
- Optimise cost per lead through creative testing, audience refinement and retargeting.
Managing campaigns across multiple residential projects required a flexible approach to audience targeting, creative development and budget allocation.
Different Project Propositions
Each development had distinct selling points, including location, pricing and amenities. Campaign messaging needed to reflect these differences rather than rely on a single generic real estate creative.
Audience Relevance
The campaigns needed to reach different buyer groups, including real estate investors, new homebuyers and families across the Bengaluru market.
Multiple Acquisition Objectives
The strategy needed to support awareness, website engagement, lead generation and customer conversations across different campaign types.
Cost Efficiency Across Projects
Lead costs varied by project and audience. Campaign performance needed to be evaluated individually to identify stronger opportunities for budget allocation.
Project-Specific Campaigns & Creative
We created individual campaigns for residential projects including Brigade Calista, Century Seasons, Vertex, Sri Sai Homes, Grand Strand, Ruchira Park East and Pavani Homes.
Key actions included:
- Tailoring ad creatives to highlight each project’s location, pricing and amenities.
- Aligning messaging with the value proposition of each development.
- Structuring campaigns around individual project requirements.
- Monitoring project-level performance to identify stronger-performing opportunities.
Audience Segmentation & Retargeting
We used geographic and audience-based targeting to reach relevant prospects in the Bengaluru market.
The approach included:
- Segmenting audiences by interests and buyer profiles, including investors, new homebuyers and families.
- Retargeting website visitors who had already shown interest.
- Using lookalike audiences to expand reach to potentially relevant prospects.
Conversion Optimisation
We used Meta Lead Forms to simplify enquiry submission and reduce friction in the conversion journey.
The optimisation process included:
- A/B testing creative variations and placements across feeds, Stories and Reels.
- Monitoring cost per lead and campaign-level performance.
- Refining campaigns based on available performance data.
- Adjusting budgets to support more efficient lead generation.
The reported campaign results demonstrate lead generation across multiple residential projects, with substantial differences in acquisition costs between campaigns.
Overall Campaign Performance
647 total leads generated
329,919 people reached
847,536 impressions delivered
₹2.21 lakh total campaign spend
₹341.88 average cost per lead
Selected Campaign Highlights
Sri Sai Homes — 26 August
Generated 265 leads at a reported CPL of ₹119, with ₹31,703 spent.
Vertex Lead Generation — 26 August
Generated 127 leads at a reported CPL of ₹331, with ₹42,109 spent.
Hiring Campaign — 26 August
Generated 107 leads at a reported CPL of ₹98, with ₹10,543 spent.
Grand Strand — 26 August
Generated 49 leads at a reported CPL of ₹845, with ₹41,413 spent.
Pavani Homes — 3 September
Generated 14 leads at a reported CPL of ₹1,100, with ₹15,404 spent.
Brigade Calista
Generated 12 leads at a reported CPL of ₹501, with ₹6,013 spent.
Century Seasons
Generated 18 leads at a reported CPL of ₹418, with ₹7,527 spent.
Ruchira Park East — 7 September
Generated 6 leads at a reported CPL of ₹2,027, with ₹12,164 spent.
These selected results illustrate the variation in lead acquisition costs across campaigns and the importance of evaluating performance at the project level.
The engagement established a structured approach to running Meta Ads across multiple real estate projects, each with its own audience considerations and value proposition.
By combining project-specific creatives, audience segmentation, retargeting and conversion optimisation, Growthians Marketing created a framework for managing lead generation across the portfolio.
The reported campaign data showed:
- 647 total leads across the reported activity.
- 329,919 people reached and 847,536 impressions.
- An overall reported average CPL of ₹341.88.
- Individual campaign CPLs as low as ₹98, demonstrating the variation in acquisition efficiency between campaigns.
The approach also created a repeatable process for testing creatives, comparing project-level costs and identifying opportunities for budget optimisation.
Project-Specific Messaging Matters
Different residential developments appeal to different audiences. Ad creatives should reflect each project’s location, pricing, amenities and value proposition.
Audience Segmentation Improves Focus
Separating audiences by geography, interests and buyer profiles creates a clearer basis for evaluating campaign performance.
Retargeting Extends the Opportunity
Website visitors and lookalike audiences provide additional opportunities to reach relevant prospects beyond initial campaign exposure.
Cost Per Lead Varies by Project
The reported CPLs ranged considerably across campaigns, reinforcing the importance of evaluating acquisition efficiency at the project level rather than relying only on portfolio averages.
Optimisation Requires Continuous Testing
Creative variations, placements, audience refinement and budget allocation should be reviewed continually to identify where campaign performance can improve.
