Project Overview
Sapthagiri NPS University Bangalore offers industry-oriented undergraduate engineering programs designed around emerging technologies and career opportunities.
Growthians Marketing managed performance-led Meta Ads campaigns to increase university visibility and generate admission enquiries for programs including Computer Science & Engineering, Artificial Intelligence & Machine Learning, AI & Data Science, Data Science, Electronics & Communication Engineering, and Electrical & Electronics Engineering.
The campaigns targeted prospective students and parents across Bengaluru and Andhra Pradesh, combining lead generation, audience segmentation and creative testing to support student acquisition.
Objective
The primary objective was to generate qualified engineering admission enquiries at an efficient acquisition cost while expanding the university’s reach across two target markets.
The key goals were to:
- Reach prospective students and parents across Bengaluru and Andhra Pradesh.
- Generate qualified enquiries for priority engineering programs.
- Improve cost-per-lead efficiency and enquiry consistency.
- Test and refine audiences, creatives and campaign structures.
- Build a repeatable framework for scaling admission campaigns.
The university needed a more consistent and scalable approach to admission lead generation in a competitive education market.
Fragmented Audience Segmentation
Campaigns needed clearer audience structures to address different geographic markets, engineering interests and stages of admission consideration.
Variable Lead Costs and Enquiry Quality
Fluctuating cost per lead and inconsistent enquiry quality made it important to monitor campaign performance beyond lead volume alone.
Communicating Specialised Programs
Programs such as AI & Machine Learning and Data Science required focused messaging to distinguish them in a crowded higher-education landscape.
Limited Creative Variety
Sustaining campaign engagement required a consistent supply of creative variations suitable for different programs and audiences.
Lead-Funnel Drop-Offs
The lead-generation process needed to make enquiry submission straightforward while capturing useful information from prospective students and parents.
Campaign Strategy & Funnel Architecture
We structured the Meta Ads acquisition framework across four campaigns, separating audiences, geographic markets and campaign objectives.
Key actions included:
- Launching campaigns for priority B.E. engineering programs, including Computer Science, AI & Machine Learning and Data Science.
- Separating campaign structures to support targeted acquisition across Bengaluru and Andhra Pradesh.
- Identifying high-performing ad sets and reallocating budget based on observed conversion data.
- Introducing custom-audience retargeting using a database of more than 1 lakh prospects.
- Using Meta Instant Forms to reduce submission friction and collect relevant information from prospective students and parents.
Creative Strategy & Asset Testing
We established an ongoing creative-testing framework to maintain engagement and identify stronger-performing assets.
Reel Campaigns
Vertical video creatives showcased campus environments, infrastructure, technology-focused classrooms and student-oriented experiences. Better-performing variations were scaled based on campaign data.
Static Creatives
Static ads highlighted specialised programs, career opportunities, university credentials and admission deadlines.
Course-Specific Messaging
Messaging was tailored around priority programs such as AI & Machine Learning, Data Science and Computer Science to align the ads with prospective students’ interests.
This approach allowed campaign decisions to evolve through audience, creative and performance data rather than relying on a single fixed setup
The reported campaigns generated 609+ qualified admission leads during the high-volume acquisition phase, with further audience refinement and retargeting introduced in the second phase.
Phase 1 — Lead Generation Performance
609 qualified admission leads
₹386.69 optimised average cost per lead
₹2,35,494.21 core campaign spend
2.14M+ impressions
940K+ people reached
Phase 2 — Retargeting & Further Optimisation
The second phase introduced custom-list retargeting and continued audience and creative refinement.
₹344.86 lowest CPL achieved
1.85M+ additional reported impressions
1 lakh+ prospects available in the retargeting database
The retargeting framework created an opportunity to re-engage warmer audiences, while ongoing creative and audience adjustments supported further campaign optimisation.
Combined Campaign Visibility
Across the reported phases, the campaigns delivered:
3.9M+ impressions
1.1M+ reported users reached
These figures reflect the reported campaign-level reach and impression totals across the broader engagement.
The engagement established a more structured Meta Ads framework for engineering admission lead generation across Bengaluru and Andhra Pradesh.
By combining segmented campaign structures, custom-audience retargeting, course-specific messaging and creative testing, Growthians Marketing built a repeatable approach to generating and refining admission enquiries.
The campaign outcomes included:
- More than 609 qualified admission leads reported during the core acquisition phase.
- An optimised average CPL of ₹386.69 during that phase.
- A lowest reported CPL of ₹344.86 during further optimisation.
- More than 3.9 million impressions across the reported phases.
- A retargeting framework built around a database of more than 1 lakh prospects.
The project also demonstrated how video and static creative formats could be tested against different campaign objectives and audiences to inform budget allocation.
The available data documents lead-generation and advertising outcomes. It does not quantify subsequent applications, enrolments or admissions, so those downstream business results are not claimed here.
Audience Segmentation Creates Better Focus
Separating campaigns by geography, audience and objective helps marketers identify opportunities and allocate budgets more deliberately.
Retargeting Extends the Opportunity
A substantial prospect database creates an opportunity to reconnect with warmer audiences through tailored messaging rather than relying solely on new-audience acquisition.
Creative Testing Informs Decisions
Reels and static creatives serve different communication needs. Testing helps identify which combinations of format and message contribute to campaign performance.
Reduce Friction in Lead Capture
Meta Instant Forms provide a direct enquiry pathway, but lead quality must still be assessed alongside submission volume and cost.
Scale with Evidence
Monitoring CPL, audience performance and creative results provides a basis for reallocating budget and refining campaigns over time.
