Project Overview
Blue Interiors is a premium interior design company offering end-to-end services across design, manufacturing and execution, with a focus on modular kitchens, wardrobes and complete home interiors.
With high-value residential projects at stake, the business needed a consistent flow of relevant enquiries from prospective customers.
Growthians Marketing developed a dual-channel acquisition strategy combining Google Ads and Meta Ads to capture active search demand while generating WhatsApp conversations with potential customers exploring interior design solutions.
Objective
The primary objective was to establish a more consistent lead-generation system while improving the efficiency of customer acquisition.
The campaign focused on:
- Capturing high-intent searches for interior design services.
- Generating WhatsApp conversations through Meta Ads.
- Improving audience relevance and creative performance.
- Creating clearer paths from advertising to enquiry.
- Reducing dependence on a single acquisition channel.
Blue Interiors’ digital acquisition needed a more structured approach to lead generation and campaign efficiency.
Inconsistent Enquiry Flow
The business needed a more reliable way to attract prospective customers considering interior design projects.
High Cost per WhatsApp Conversation
Acquiring messaging enquiries efficiently was an important consideration for a high-ticket service business.
Broad Audience Targeting
Campaigns needed better alignment with different customer profiles, including homeowners, new buyers and renovation prospects.
Fragmented Acquisition
The business needed a clearer funnel connecting advertising, landing pages and direct customer enquiries across multiple channels.
We developed a dual-channel performance marketing strategy combining Google Search campaigns with WhatsApp-focused Meta Ads.
Google Ads — Capturing Existing Demand
Google Ads campaigns targeted users actively searching for interior design solutions.
The strategy focused on:
- Targeting high-intent searches such as “home interiors Bangalore”, “modular kitchen cost” and “interior designers near me”.
- Structuring related keywords into focused campaign themes to improve relevance.
- Refining the journey from search ad to landing page and enquiry.
- Monitoring clicks, conversions and advertising costs to inform optimisation.
This gave Blue Interiors a way to connect with potential customers already expressing demand for interior design services.
Meta Ads — Generating WhatsApp Conversations
Meta Ads were structured to move interested prospects directly into WhatsApp conversations, creating a more direct path from advertisement to enquiry.
Key actions included:
- Testing creative approaches focused on design transformations, pricing and trust.
- Refining audience segments around homeowners, new buyers and renovation prospects.
- Monitoring conversation volume and acquisition costs.
- Evaluating creative and audience performance to guide campaign adjustments.
Together, the two channels supported different stages of the customer journey: Google Ads captured active search intent, while Meta Ads created an additional route for discovery and direct conversation.
The combined campaigns generated more than 1,300 reported conversions and conversations across Google Ads and Meta Ads.
Google Ads Performance
1,810 clicks generated
658 conversions
₹18.43 average cost per click
₹33,300 total ad spend
Meta Ads Performance
651 WhatsApp conversations
₹340 reported cost per conversation
₹2,21,942 total ad spend
Combined Acquisition
Across both channels, the campaign reporting recorded:
- 1,300+ combined conversions and conversations
- 658 Google Ads conversions
- 651 WhatsApp conversations
These results demonstrate the contribution of both search advertising and social-led messaging to the overall enquiry-generation effort.
Search Captures Existing Intent
Google Ads can connect a business with people actively looking for the services it offers.
Meta Creates Another Path to Enquiry
WhatsApp-focused campaigns give interested prospects a direct way to start a conversation with a business.
Creative Testing Informs Decisions
Testing design-led, pricing-led and trust-focused messaging helps identify which approaches resonate with the intended audience.
Multiple Channels Expand Acquisition Opportunities
Combining search and social advertising creates different entry points into the customer journey rather than relying entirely on one source.
Measure Beyond the Initial Enquiry
Clicks, conversions and conversations are useful acquisition metrics. Lead qualification, completed projects and attributable revenue are needed to understand the full business impact.
