Project Overview
Chandhini Academy is a Bengaluru-based training institute offering programs in corporate training, interview skills, business leadership, English speaking and soft skills.
Growthians Marketing worked on a Local SEO strategy focused on strengthening the academy’s Google Business Profile, improving service discoverability and expanding its local search presence beyond its immediate HSR Layout focus.
The engagement centred on making the academy easier to discover for people searching for relevant training services across Bengaluru.
Objective
The objective was to strengthen local search visibility and create more opportunities to reach relevant audiences across Bengaluru.
The key goals were to:
- Improve local discoverability for priority training services.
- Strengthen Google Business Profile relevance.
- Expand the geographic focus beyond HSR Layout.
- Improve visibility for corporate training and interview skills.
- Build a consistent local SEO framework to support ongoing discovery.
Chandhini Academy needed a more structured approach to local search visibility.
Limited local discoverability
- The academy needed stronger visibility for relevant training-related searches across Google.
Dependence on social media
- Instagram played a significant role in its online presence, creating an opportunity to strengthen discovery through Google Search and Maps.
Underrepresented services
- Priority offerings such as corporate training and interview skills needed greater emphasis in the academy’s local search presence.
Narrow geographic focus
- The existing emphasis on HSR Layout limited the intended scope of the strategy, which aimed to reach relevant audiences across Bengaluru.
Google Business Profile Optimisation
We strengthened the Google Business Profile around the academy’s core training services and local search intent.
Key actions included:
- Optimising the Google Business Profile.
- Expanding the Products and Services section.
- Adding priority offerings, including English speaking, soft skills and corporate training.
- Refining service and category relevance.
- Improving alignment between the profile and relevant local searches.
Local Keyword Strategy
We aligned the keyword focus with the academy’s priority services and broader geographic ambitions.
Key themes included:
- Corporate training.
- Interview skills.
- Soft skills training.
- English speaking courses.
- Training institute searches in Bengaluru.
This approach moved beyond a narrow HSR Layout focus towards broader local search opportunities across the city.
Ongoing Google Business Profile Optimisation
We supported the strategy with consistent profile activity and maintenance.
- Weekly Google Business Profile posts.
- Review response management.
- Service-focused updates.
- Ongoing profile refinement.
This helped establish a more consistent local presence rather than treating profile optimisation as a one-time setup.
956 Google Business Profile Interactions
The academy’s Google Business Profile recorded 956 interactions.
This is the primary quantified result provided for the engagement.
Improved Service Visibility
The strategy focused on improving discoverability for priority offerings, including corporate training, interview skills, soft skills and English speaking.
Broader Local Search Focus
The geographic strategy expanded beyond HSR Layout to target relevant local searches across Bengaluru.
Consistent Profile Activity
Regular posts, review responses and profile refinement supported ongoing optimisation of the academy’s Google Business Profile.
The engagement established a more structured local search approach for Chandhini Academy, connecting its training services with a broader local discoverability strategy.
The work brought together service-focused profile optimisation, local keyword targeting and consistent Google Business Profile activity to support three priorities:
- Stronger service relevance: Greater emphasis on the academy’s core training offerings.
- Broader geographic opportunity: A strategy extending beyond HSR Layout to relevant searches across Bengaluru.
- A more sustainable foundation: An ongoing optimisation framework to support continued local search visibility.
The documented performance figure is 956 Google Business Profile interactions. The original material does not include a comparison period, a percentage increase or a breakdown of calls, website clicks and direction requests.
Optimise for the Services That Matter
A well-maintained Google Business Profile should clearly represent the business’s core offerings and relevant categories.
Local SEO Goes Beyond Setup
Consistent updates, review responses and profile refinement help keep local search activity aligned with the business.
Geographic Strategy Matters
A broader local search strategy can create opportunities to reach relevant audiences beyond the immediate neighbourhood.
Measure What the Data Supports
Profile interactions provide a useful performance indicator, but enquiries, qualified leads and customer acquisition should be assessed separately wherever tracking is available.
