Project Overview
EarFit Speech & Hearing Clinic provides hearing assessments, hearing aid solutions and related hearing care services in Bengaluru. For people seeking hearing assistance, finding the right clinic and accessing professional guidance are important steps in their decision-making journey.
Growthians Marketing managed Google Search Ads to help EarFit reach people actively searching for relevant hearing care solutions and improve its visibility during high-intent searches.
Objective
The primary objective was to improve EarFit’s visibility on Google and connect the clinic with potential customers searching for hearing-related products and services.
The campaign focused on:
- Increasing visibility across relevant searches.
- Reaching potential customers with an active need for hearing solutions.
- Encouraging relevant clicks and conversion actions.
- Measuring advertising performance through Google Ads reporting.
Choosing a hearing care provider can involve more consideration than a typical online purchase. Prospective customers may need to understand the available services, explore hearing aid options and seek professional guidance before taking the next step.
The challenge was to make EarFit more discoverable when people were actively looking for relevant solutions and provide a straightforward route from a Google search to further engagement with the clinic.
Google Search Advertising
We used Google Search Ads to help EarFit appear in sponsored search results when potential customers were looking for relevant hearing care solutions.
Intent-Led Visibility
The approach centred on reaching people already expressing interest through their searches, rather than relying entirely on passive awareness to introduce the clinic.
Conversion-Focused Campaign Management
The campaign was monitored using Google Ads performance metrics, including clicks, conversion actions, average cost per click and advertising spend.
This provided a measurable framework for assessing campaign activity and evaluating advertising efficiency.
The Google Ads dashboard for the selected Search campaign reports the following performance for 22 January 2021 to 31 March 2023:
- 118 reported conversions
- 3.07K clicks
- ₹38.57 average cost per click
- ₹1.19 lakh in advertising spend
These figures demonstrate measurable traffic and conversion activity from the campaign during the reporting period.
The dashboard records conversions within Google Ads. The precise conversion actions and whether they represent qualified enquiries, phone calls, appointments or completed purchases would need to be confirmed separately.
Google Search Ads gave EarFit a measurable channel for reaching people actively searching for hearing care solutions.
The campaign generated thousands of clicks and recorded 118 conversion actions, providing a basis for evaluating how paid search contributed to the customer acquisition journey.
The broader business impact would be best assessed by connecting these reported conversions to actual enquiries, appointments and patient acquisitions.
Intent matters
- Search advertising helps businesses become visible when potential customers are actively looking for relevant solutions.
Visibility needs a purpose
- Campaign performance should be evaluated against a defined business objective, not just clicks and impressions.
Efficiency needs context
- Average CPC and advertising spend help assess campaign economics, but should be considered alongside conversion quality.
Measure what happens next
- Connecting ad conversions to qualified enquiries and appointments provides a clearer picture of business value.
