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Numpy Ninja

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Digital Presence
Growth Strategy
Conversion Boosting
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Performance Marketing
Digital Presence
Growth Strategy
Conversion Boosting
Campaign Planning
Performance Marketing

Project Overview

Numpy Ninja, an EdTech platform serving students and professionals across the US and Canada, needed an efficient lead generation engine. Their aim was to significantly boost student enrollments through personalized messaging campaigns on WhatsApp and Messenger, while keeping their cost per lead optimized.

Challenges & Constraints

  • Generate high-quality leads from North America with minimal cost-per-lead (CPL)
  • Personalize messaging to different audience personas (e.g., "Adventure," "Keep Calm," "Bored")
  • Scale campaigns effectively across two regions with consistent performance tracking

Projects Solution

  • Targeted Meta Campaigns: Structured segmented ads across Facebook and Instagram tailored for US and Canada audiences
  • Emotion-Driven Creatives: Developed persona-based messaging angles like "Adventure," "Keep Calm," and "Bored" to maximize campaign relevance
  • Conversational Ad Formats: Leveraged WhatsApp and Messenger ads to initiate real-time, 1:1 conversations
  • A/B Testing & Budget Optimization: Continuously tested copy, visuals, and audiences, optimizing budget allocation based on CPL performance

Results We Delivered

  • 1,372+ leads generated through messaging campaigns
  • Efficient Cost per Lead: As low as ₹503.48, with standout campaigns delivering 814 leads at ₹641.90 CPL (US) and 395 leads at ₹503.48 CPL (Canada)
  • Sustained high engagement and meaningful conversation starts that propelled enrollment opportunities

Tools & Platforms Used

  • Meta Ads Manager (Facebook & Instagram campaigns)
  • WhatsApp & Messenger integration for messaging ad delivery
  • Advanced campaign structuring and optimization through targeted segmentation and testing

Project Name

Numpy Ninja Lead Generation Blitz

Category

EdTech

Client

Denzong Films

Services

Website Development · SEO · Google Ads · Meta Ads

Duration

6 Month

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