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Numpy Ninja Rise

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Digital Presence
Growth Strategy
Conversion Boosting
Campaign Planning
Performance Marketing
numpy ninja rise

Project Overview

Numpy Ninja Rise is a healthcare AI organization that trains and hires women for high-tech roles through its RISE program. Our goal was to drive high-intent enrollments by replacing broad ads with a messaging-based strategy that sparked direct conversations, delivering high-quality leads while keeping enrollment costs efficient.

Challenges & Constraints

  • Generate high-quality leads from North America with minimal cost-per-lead (CPL)
  • Personalize messaging to different audience personas (e.g., "Adventure," "Keep Calm," "Bored")
  • Scale campaigns effectively across two regions with consistent performance tracking

Projects Solution

  • Targeted Meta Campaigns: Structured segmented ads across Facebook and Instagram tailored for US and Canada audiences
  • Emotion-Driven Creatives: Developed persona-based messaging angles like "Adventure," "Keep Calm," and "Bored" to maximize campaign relevance
  • Conversational Ad Formats: Leveraged WhatsApp and Messenger ads to initiate real-time, 1:1 conversations
  • A/B Testing & Budget Optimization: Continuously tested copy, visuals, and audiences, optimizing budget allocation based on CPL performance

Results We Delivered

  • 1,372+ leads generated through messaging campaigns
  • Efficient Cost per Lead: As low as ₹503.48, with standout campaigns delivering 814 leads at ₹641.90 CPL (US) and 395 leads at ₹503.48 CPL (Canada)
  • Sustained high engagement and meaningful conversation starts that propelled enrollment opportunities

Tools & Platforms Used

  • Meta Ads Manager (Facebook & Instagram campaigns)
  • WhatsApp & Messenger integration for messaging ad delivery
  • Advanced campaign structuring and optimization through targeted segmentation and testing

Project Name

Numpy Ninja Rise Lead Generation Blitz

Category

HealthTech & EdTech

Client

Numpy Ninja Rise

Services

SEO · Google Ads · Meta Ads

Duration

6 Month

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