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The Woods

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Digital Presence
Growth Strategy
Conversion Boosting
Campaign Planning
Performance Marketing
Digital Presence
Growth Strategy
Conversion Boosting
Campaign Planning
Performance Marketing

Project Overview

The Woods is a furniture brand in Bangalore offering premium wooden furniture and home décor. They approached Our Services to boost customer acquisition and visibility through Meta Ads and Google Ads.

Objectives

  • Drive awareness, engagement, and conversations through digital campaigns
  • Maintain optimized cost per lead (CPL) and cost per result (CPR)
  • Build a scalable performance marketing framework for long-term growth

Challenges & Constraints

  • Highly competitive premium lifestyle market in Bangalore
  • Needed campaigns that balance awareness with direct lead generation
  • Requirement to maintain low CPL/CPR without diluting brand positioning
  • Local targeting crucial to ensure relevance and footfall

Projects Solution

Meta Ads (Facebook & Instagram)

  • Designed messaging-based campaigns targeting lifestyle, travel, and premium experience seekers in Bangalore
  • Ran engagement campaigns featuring interior offers, wardrobe offers, and event highlights
  • Implemented a mix of broad targeting + retargeting to nurture audiences into direct WhatsApp & Messenger conversations

Google Ads (Performance Max)

  • Focused on Local Store Visits & Promotions to capture high-intent searches
  • Applied geo-targeting around Bangalore to maximize local visibility and drive in-person visits
  • Conducted continuous optimization: monitored search terms, CPC trends, and applied negative keywords for quality traffic

Results We Delivered

Meta Ads Performance

  • Cot Ads Engagement Campaign → 5,671 results | ₹21.95 CPR | ₹1.24L spend
  • Engagement Campaign → 7,298 results | ₹17.91 CPR | ₹1.32L spend
  • WhatsApp Offer Campaign → 4,780 results | ₹30.62 CPR | ₹1.46L spend
  • Interior Campaign → 94 results | ₹149.57 CPR | ₹14K spend
  • Wardrobe Campaign → 298 results | ₹21.67 CPR | ₹6.4K spend

Overall Outcome

  • Generated 20,000+ customer conversations via WhatsApp & Messenger
  • Maintained strong average CPR between ₹17 – ₹30 on high-volume campaigns
  • Achieved millions of targeted impressions across Bangalore

Google Ads Performance

  • Clicks: 17.9K
  • Conversions: 193
  • Average CPC: ₹11.89
  • Total Spend: ₹2.13 Lakhs

Overall Outcome

  • Delivered 193 high-quality conversions from Google Search & Display
  • Achieved low CPC of ₹11.89, maximizing cost efficiency
  • Scaled traffic & conversions while optimizing spend

Key Takeaways

  • Multi-channel synergy: Meta Ads fueled brand conversations, while Google Ads captured high-intent leads.
  • Cost efficiency: Meta CPR stayed well below lifestyle industry benchmarks, and Google CPC stayed under ₹12.
  • Scalable framework: The brand achieved consistent growth with a performance-driven approach, positioning itself as a leading luxury destination in Bangalore.

Project Name

The Woods – Luxury Lifestyle Marketing

Category

Furniture & Home Décor

Client

The Woods

Services

Meta Ads, Google Ads, Lead Generation, Paid Media Strategy

Duration

6 Month

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