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VG Reddy Realty

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Digital Presence
Growth Strategy
Conversion Boosting
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Performance Marketing
Digital Presence
Growth Strategy
Conversion Boosting
Campaign Planning
Performance Marketing

Project Overview

VG Reddy Realty is a real estate developer in Bangalore with multiple residential projects. The brand needed a reliable digital strategy to consistently generate high-quality leads for its ongoing and upcoming projects.

Objectives

  • Drive consistent qualified leads across multiple residential projects
  • Maintain optimized cost per lead (CPL) for scalability
  • Create a framework for project-specific lead generation campaigns

Challenges & Constraints

  • Competitive Bangalore real estate market with high ad saturation
  • Multiple projects with different locations, budgets, and USPs requiring tailored messaging
  • Need for low CPL while ensuring lead quality remained high

Projects Solution

Project-Specific Campaigns

  • Designed individual campaigns for: Brigade Calista, Century Seasons, Vertex, Sri Sai Homes, Grand Strand, Ruchira Park East, Pavani Homes
  • Highlighted each project’s unique USPs (pricing, amenities, location advantages) in creative design

Targeting Approach

  • Geo-targeted campaigns around Bangalore
  • Audience segmentation: first-time buyers, investors, families
  • Deployed retargeting for website visitors and lookalike audiences to boost quality

Conversion Optimization

  • Used On-Facebook Lead Forms to minimize drop-offs
  • A/B tested creatives + placements (Feed, Stories, Reels) to reduce CPL
  • Monitored campaigns daily for real-time optimization

Results We Delivered

Campaign Highlights

  • Brigade Calista → 12 leads | ₹501 CPL | ₹6,013 spent
  • Century Seasons → 18 leads | ₹418 CPL | ₹7,527 spent
  • Hiring Campaign (26th Aug) → 107 leads | ₹98 CPL | ₹10,543 spent
  • Vertex Lead Gen (26th Aug) → 127 leads | ₹331 CPL | ₹42,109 spent
  • Sri Sai Homes (26th Aug) → 265 leads | ₹119 CPL | ₹31,703 spent
  • Grand Strand (26th Aug) → 49 leads | ₹845 CPL | ₹41,413 spent
  • Ruchira Park East (7th Sep) → 6 leads | ₹2,027 CPL | ₹12,164 spent
  • Pavani Homes (3rd Sep) → 14 leads | ₹1,100 CPL | ₹15,404 spent

Overall Outcome

  • 647 qualified leads generated within 2 months
  • Total Reach: 329,919 | Total Impressions: 847,536
  • Total Spend: ₹2.21 Lakhs
  • Average CPL: ₹341.88

Key Takeaways

  • Project-specific targeting proved most effective, with Sri Sai Homes & Vertex delivering the best CPLs (₹119 – ₹331).
  • Optimized creatives + retargeting brought CPL down to under ₹120 for high-volume campaigns.
  • Created a scalable framework for managing multiple real estate projects simultaneously with measurable ROI.

Project Name

VG Reddy Realty – Meta Ads Lead Generation

Category

Real Estate

Client

VG Reddy Realty

Services

Meta Ads, Lead Generation, Paid Media Strategy

Duration

6 Month

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Our Location

3rd Floor, Hustlehub Tech Park, 36/5, Somasundarapalya Main Rd, adjacent 27th Main Road, PWD Quarters, Haralukunte Village, Sector 2, HSR Layout, Bengaluru, Karnataka 560102

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