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VLCC Institute

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Digital Presence
Growth Strategy
Conversion Boosting
Campaign Planning
Performance Marketing

Project Overview

VLCC Institute, a leading name in beauty and wellness education, was launching a new center in Bangalore. Despite their strong brand reputation in this specialized niche, they had no digital presence or inbound lead system in place at the new location.

Challenges & Constraints

  • Zero digital footprint in Bangalore’s competitive beauty education space.
  • Time-sensitive launch — needed to start generating enquiries within weeks to fill batches.
  • No website or optimized digital touchpoints for course promotion.
  • High competition from established beauty training academies.
  • Limited initial brand recall in the local market despite national recognition.

Projects Solution

Growthians partnered with VLCC from square one to deliver a full-stack digital launch:

  • Website Development: Built a mobile-friendly, conversion-optimized WordPress site geared towards wellness course enquiries.
  • SEO Strategy: Targeted beauty- and cosmetology-specific search terms—like “beauty courses in Bangalore” and “makeup artist course Bangalore.”
  • Paid Ads Launch: Rolled out Google Search + Meta campaigns targeted at students & career switchers using funnel-based awareness and lead-gen creatives.
  • Lead Capture Optimization: Created persuasive landing pages and WhatsApp forms to drive enquiry conversions.

Results You Can See

  • Achieved Top 3 Google rankings for high-competition beauty education keywords.
  • Delivered 2,000+ qualified leads within 4 months.
  • High-performing landing pages delivered over 25% lead form conversion rate.
  • Established a real-time inquiry pipeline, filling courses ahead of schedule.

Tools & Platforms Used

  • Website: WordPress
  • SEO: Google Search Console, SEMrush, Ubersuggest
  • Ads: Google Ads (Search & Display) + Meta Ads Manager
  • Analytics: Google Analytics

Project Name

VLCC Institute Beauty & Wellness Digital Launch

Category

Beauty & Wellness Education

Client

VLCC Institute

Services

Website Development · SEO · Google Ads · Meta Ads

Duration

6 Month

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